Business · 🇦🇺 Australia · AUD
Gym membership pricing calculator
Find the right monthly membership price for your gym in Australia.
Recommended monthly price
$109
Covers costs at your target member count plus your margin.
- Break-even price per member
- $79.13
- Suggested quarterly plan ≈10% discount vs monthly
- $299
- Suggested annual plan ≈2 months free
- $1,099
- Monthly revenue at target
- $32,700
- Monthly profit at target
- $8,960
- Versus competitors
- 45% above nearby gyms — justify with service, app and facilities
Results are estimates based on your inputs. They are not financial, tax or medical advice.
How this calculator works
- 1Add up your fixed monthly costs: rent, salaries, utilities, software, marketing and loan payments.
- 2Divide by your target number of active members to get the break-even price per member.
- 3Apply your target margin: recommended price = break-even ÷ (1 − margin).
- 4Round to a clean price tag and derive quarterly (10% off) and annual (2 months free) plans.
Formula
Recommended price = (Total monthly costs ÷ Target members) ÷ (1 − Target margin)
Tips from gym owners
- Price for the members you will realistically have in month 6, not your maximum capacity.
- Offer an annual plan at roughly 10× monthly: it improves cash flow and cuts churn.
- Anchor with a premium tier (PT or classes included) so your core plan looks like good value.
- Review pricing every 12 months; most gyms under-price for years out of habit.
Track this automatically with Tuckly
Revenue, dues, churn, attendance and GST reports update live once your gym runs on Tuckly. Free 14-day trial.
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Gym membership pricing calculator: FAQ
How much should I charge for a gym membership in Australia?
It depends on your costs and positioning, but the calculator above gives a defensible number: cover your monthly costs at a realistic member count, then add a 20–35% margin. Typical independent gyms in Australia charge around $75 per month; premium and boutique studios charge two to four times that.
Should I offer discounts on annual plans?
Yes. Two months free (pay for 10, get 12) is the most common structure. Annual members churn far less and the upfront cash funds equipment and marketing.
What profit margin should a gym target?
Independent gyms typically run 20–35% once established. Below 15% leaves no room for equipment replacement or a bad month.