Finance · 🇺🇸 United States · USD
Gym member lifetime value (LTV) calculator
Work out how much each member is worth over their time with your gym, how that compares with what you spend to acquire them, and how quickly a new member pays back their acquisition cost.
Member lifetime value
$852
- Average lifetime
- 20 months
- Lifetime revenue per member
- $1,420
- LTV : CAC ratio Above 3:1 is healthy
- 12.0 : 1
- CAC payback period
- 2 months
- Max you can spend to acquire a member (3:1)
- $284
Results are estimates based on your inputs. They are not financial, tax or medical advice.
How this calculator works
- 1Average lifetime (months) = 1 ÷ monthly churn rate.
- 2Lifetime revenue = (monthly fee + extra monthly spend) × lifetime.
- 3LTV = lifetime revenue × gross margin.
- 4LTV:CAC compares lifetime value to acquisition cost; payback = CAC ÷ monthly gross profit per member.
Tips from gym owners
- An LTV:CAC ratio above 3:1 means your marketing is profitable; below 1:1 means you lose money on every member.
- Cutting churn from 6% to 4% raises LTV by 50% without changing prices.
Track this automatically with Tuckly
Revenue, dues, churn, attendance and Sales tax reports update live once your gym runs on Tuckly. Free 14-day trial.
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Member lifetime value (LTV) calculator: FAQ
What is the lifetime value of a gym member?
A member paying $59 per month who stays 20 months generates 20 × $59 in revenue; multiply by your gross margin for lifetime value. The calculator does this from your churn rate.