How to price gym memberships in 2026: a step-by-step guide
Most gyms under-price for years. Here is a simple, repeatable method to set monthly, quarterly and annual membership prices that cover your costs and leave a healthy margin.
Anoop Thomas
Category
Growth & marketing
Getting more members and keeping them.
12 gym member retention strategies that actually move the numbers
Acquiring a member costs five times more than keeping one. These twelve retention strategies, from onboarding to win-back, are the ones gyms report moving monthly churn from 6% to under 4%.
Anoop Thomas
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